Scalable Outreach

New clients.
On repeat.

Structured outbound that turns your market into a pipeline. For established businesses that want growth they control, not growth they wait for.

New client acquisitionOutbound campaignsPipeline generationMessage testingSales infrastructureMeeting bookingNew client acquisitionOutbound campaignsPipeline generationMessage testingSales infrastructureMeeting booking
The Same Problem, Every Time

Your business is growing. But you can't control how.

You can’t predict what next quarter’s revenue will look like

Your best people should be focused on clients, not chasing the next conversation

You know there are clients out there you’re not reaching

You’ve seen cold email done badly and assume it’s all spam

You don't need to work harder. You need a system that finds clients while you focus on delivering for them. That's what we build.

What We Do

We find the right people and get them talking to you.

No guesswork. Every campaign is tested, tracked, and refined, so your outreach gets sharper every week.

We build your target list

We map your market, every business that could buy from you, then prioritise who to approach first. No guesswork, no bought lists. A dataset built specifically for your business.

We write and send the messages

Outreach that sounds like it came from you, not an agency. Written in your language, about your business, for the specific people you want to reach. We test multiple approaches, keep what works, and improve every month.

We run it, you get the meetings

We manage the entire outbound operation week to week. You get qualified conversations with potential clients. We get the data that makes next month better than this one.

Results

Don't take our word for it.

NetDocs

First outbound campaign in 35 years. New sectors opened within months.

A business built entirely on reputation, now targeting new verticals with sector-specific landing pages and persona-led outreach. HR teams get one message, transformation teams get another. Same offer, different angle depending on who’s reading it.

netdocs.co.uk →
Club 19 London

£500k+ in new sales. From a market they thought they’d already covered.

They believed they knew every company in their space. We proved otherwise. Cadenza now delivers new contacts and item requests every month, creating a consistent pipeline that keeps the business growing.

club19london.com →
Fit Collective

From concept to market. Then a £3m seed round, the largest ever by a female founder.

We built the target market, launched the outbound motion, and opened the conversations that became her first clients. Every message was research-led, connecting each prospect’s specific challenges to the solution. The traction helped secure funding, and we continue to help generate new opportunities.

fitcollective.io →
What Comes Next

Once we're finding you clients.
We can wire the rest together.

Outbound is the starting point. Once that's working, we can connect your CRM, automate your follow-ups, and build the sales infrastructure that lets your business scale without adding headcount.

CRM that works for you

Restructured around how your team actually sells. Data goes in once, useful reports come out, and nothing falls through the cracks.

Tools that talk to each other

Your email, your CRM, your calendar, all connected so that what happens in one triggers the right action in another. No more manual data entry.

Visibility on what's working

Clear dashboards showing what's converting, what's stalling, and where the opportunities are. Decisions based on data, not gut feel.

How We Work

Three steps to a full pipeline.

01

Diagnose

A free diagnostic session where we understand your market, your current sales process, and what’s working. No pitch, just an honest conversation about where the opportunities are.

02

Build & Test

We build your target market, set up the outbound infrastructure, write your messaging, and start testing. Multiple variants, tracked and optimised based on real response data.

03

Scale

Once we know what works, we increase volume. You get a repeatable system for finding new clients, and you own it. The process gets sharper every month as we learn what your market responds to.

Oliver Timmerman
From the Founder
“

I spent five years at the UK's largest sales recruitment and training business, building and advising sales teams across dozens of industries. Then I moved to one of the UK's largest corporate FX brokerages, one of the most competitive lead generation environments there is. I've spent the last two years building outbound campaigns for established UK businesses.

I built Cadenza because most agencies sell you leads. I'd rather build you a system that finds clients on repeat.

Oliver Timmerman
Founder, Cadenza
Common Questions

Straight answers.

It’s actually ideal. Businesses that have never run structured outbound often see the biggest results because their market has never been approached properly. We handle the infrastructure, the data, and the execution. You just need someone who can pick up the phone when a lead comes in.

Most outbound is lazy. Mass emails with no research and no relevance. We build your total addressable market first, score and prioritise it, then test multiple message variants to find what resonates. Every campaign is structured around your specific offer and your specific buyers. If it looked like spam, it wouldn’t work.

Most clients invest between £2,500 and £5,000 monthly depending on the size of their market and the volume of outreach they need. We’ll tell you exactly what makes sense in the diagnostic call, and if we don’t think we can help, we’ll say so.

A 30–60 minute conversation where we understand your sales process, your market, and where the gaps are. You’ll get an honest assessment of whether outbound is the right channel for your business and what results you should realistically expect. There’s no obligation and no pitch. Roughly half the businesses we speak to aren’t the right fit, and we’ll tell you that directly.

You need someone who can follow up leads. That could be a founder, a business development manager, or an existing salesperson. You don’t need an SDR team or any outbound experience. We build the system and run it; your people do what they’re already good at, which is having conversations and closing.

If it’s working, we move to a retained engagement where we continue to run and optimise your outbound. If it’s not, you keep all the data, the infrastructure, and everything we’ve learned about your market. You own it either way.

Ready to find
your next clients?

No pitch deck. No 12-slide process overview. Just an honest conversation about your business and whether outbound is the right fit.